Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide your data, and failure to do so will have no consequences. This only applies as long as no different information is provided in the processing procedures described below.
"Personal data" refers to all information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.

Processing is carried out based on Article 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Contact

Data Controller

You can contact us if needed. The controller responsible for data processing is:

Christian Ingerslev
Birkerød Kongevej 137F
3460 Birkerød, Denmark
Phone: +45 3156 1702
Email: questions@ezee-e.com

Customer-Initiated Contact via Email

If you initiate business contact with us via email, we collect your personal data (name, email address, message content) only to the extent provided by you. The data processing serves to handle and respond to your contact request.

Your email address will only be used to process your inquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Collection and Processing When Using the Contact Form

When using the contact form, we collect your personal data (name, email address, message content) only to the extent provided by you. The data processing serves the purpose of communication.

Your email address will only be used to process your inquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Customer Account & Orders

Customer Account

When opening a customer account, we collect your personal data as specified. The data processing serves the purpose of enhancing your shopping experience and simplifying the order process. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out based on your consent before the withdrawal. Your customer account will then be deleted.

Collection, Processing, and Sharing of Personal Data in Orders

When placing an order, we collect and process your personal data only to the extent necessary to fulfill and process your order as well as to handle your inquiries. The provision of data is required for the conclusion of a contract. Failure to provide it means that no contract can be concluded. Processing is carried out based on Article 6(1)(b) GDPR, as it is necessary for the fulfillment of a contract with you.

Your data may be shared, for example, with shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is kept to a minimum.

Inventory Management

Use of an External Inventory Management System

We use an inventory management system as part of order processing to handle contracts. For this purpose, the personal data collected during your order is transmitted to:

SmartPack ApS, Torvegade 3, 8963 Auning, Denmark

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out based on Article 6(1)(b) GDPR.

Payment Service Providers

Use of Klarna Payment Options

We use the payment service provided by Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. When selecting and using a Klarna payment option, the data necessary for payment processing is transmitted to Klarna to fulfill the contract with you using the selected payment method. This processing is carried out based on Article 6(1)(b) GDPR.

Cookies may be stored in this process to enable the recognition of your browser. The associated data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in offering customer-oriented payment options. You have the right to object at any time to this processing of your personal data for reasons arising from your particular situation.

"Pay Later" (Invoice), "Pay Now" (Direct Debit, Credit Card, Sofortüberweisung), "Financing" (Installment Purchase)

For certain payment options, such as "Pay Later" (Invoice), "Pay Now" (Direct Debit, Credit Card, Sofortüberweisung), and "Financing" (Installment Purchase), Klarna reserves the right to conduct a credit check based on mathematical and statistical methods using credit agencies.

For this purpose, Klarna transmits the personal data required for a credit check—such as first and last name, address, gender, email address, IP address, and order-related data—to a credit agency to verify identity and creditworthiness. Klarna uses the received information about the statistical probability of a payment default to make a balanced decision about establishing, executing, or terminating the contractual relationship.

The credit report may include probability values (score values) that are calculated using scientifically recognized mathematical-statistical methods, incorporating address data into the calculation. Your legitimate interests are considered in accordance with legal provisions. This data processing serves the purpose of credit assessment before entering into a contract. The processing is carried out based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protecting against payment defaults when Klarna provides an advance service. You have the right to object at any time to this processing of your personal data based on Article 6(1)(f) GDPR by notifying Klarna.

The provision of your data is required for concluding a contract with the chosen payment method. Failure to provide it means that the contract cannot be concluded using the selected payment option.

For further information, particularly regarding which credit agencies Klarna shares your personal data with, please visit:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_uk/credit_rating_agencies

General information about Klarna is available at:
https://www.klarna.com/.

Your personal data is processed by Klarna in accordance with applicable data protection laws and Klarna’s privacy policy, which can be found at:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_uk/privacy

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on their operating system. This cookie contains a unique string of characters that enables the browser to be identified upon subsequent visits.

Cookies are stored on your device, giving you full control over their usage. By adjusting the technical settings in your internet browser, you can be notified before cookies are set, decide whether to accept them individually, and prevent the storage of cookies and the transmission of their data. Previously stored cookies can be deleted at any time. However, we would like to inform you that disabling cookies may limit the functionality of our website.

You can find instructions on managing (including disabling) cookies for major browsers at the following links:

Technically Necessary Cookies

Unless otherwise stated in this privacy policy, we use only technically necessary cookies to make our website more user-friendly, efficient, and secure. These cookies allow our systems to recognize your browser even after navigating to a different page and provide services accordingly. Some website functions require cookies to operate properly, such as recognizing the browser after a page change.

The use of cookies or similar technologies is based on § 25(2) TDDDG. The processing of your personal data is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly, efficient design of our services. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

Use of Cookiebot

We use the Cookiebot consent management tool provided by Cybot A/S (Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot") on our website.

This tool allows you to give consent for data processing on our website, particularly for setting cookies, and to withdraw consent at any time. The data processing serves the purpose of obtaining and documenting legally required consents for data processing.

Cookies may be used in this process, collecting and transmitting the following information to Cookiebot:

These data are not shared with third parties. The processing is carried out to fulfill a legal obligation in accordance with Article 6(1)(c) GDPR.

For more information on Cookiebot's privacy policy, visit:
https://www.cookiebot.com/en/privacy-policy/

Analytics

Use of Google Analytics 4

We use the web analytics service Google Analytics, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"), on our website.

The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. On behalf of the website operator, Google uses the collected information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage.

The following information may be collected:

Your data may be linked by Google with other data, such as your search history, personal accounts, usage data from other devices, and other data Google holds about you.

Google truncates your IP address within member states of the European Union or other signatories to the Agreement on the European Economic Area before transmission.

Google uses technologies such as cookies, browser web storage, and tracking pixels to analyze website usage. The use of cookies or similar technologies occurs with your consent, based on § 25(1) sentence 1 TDDDG in conjunction with Article 6(1)(a) GDPR.

Processing of your personal data is carried out with your consent, based on Article 6(1)(a) GDPR. You can withdraw your consent at any time, without affecting the legality of processing carried out before your withdrawal.

We use Google's Advanced Consent Mode, meaning that even without consent, some user data is transmitted to Google in the form of “Pings”. These pings may include:

Based on this information, Google models user data to perform a comprehensive usage analysis even when consent has been refused.

The information generated about your website use is typically transmitted to Google servers in the USA and stored there. The USA has an EU Commission adequacy decision under the Trans-Atlantic Data Privacy Framework (TADPF). Google is certified under the TADPF and is therefore obliged to comply with European data protection principles. However, both Google and US government agencies have access to your data.

For more details on Google’s terms of use and privacy policy, visit: https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy.

Use of Hotjar
We use the analytics tool of Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of tailoring, optimizing, and analyzing our website.
With this tool, visitor movements on the website are randomly recorded. This creates a log of mouse movements, scrolling behavior, time spent on the site, and clicks on the website (so-called heatmap).
For this purpose, Hotjar uses, among other things, cookies. The following information may be collected: IP address (in anonymized form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (limited to country level), preferred language for website display, operating system used. Detailed information about the cookies used, their function, and storage duration can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
User profiles are created from this data under a pseudonym. The data is not used to personally identify website visitors and is not merged with personal data of the pseudonym holder. Hotjar is contractually prohibited from selling the collected data to third parties.
Your data may be transferred to the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified under the TADPF. Data transfer takes place, among other things, based on appropriate safeguards. Further information about the measures taken is available from Hotjar upon request.
The use of cookies or similar technologies takes place with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a GDPR. The processing of your personal data is carried out with your consent based on Art. 6 Abs. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the withdrawal.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish.

Plug-ins and Other

Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The query serves the purpose of distinguishing input made by a human from automated, machine processing. Your input is transmitted to Google and used further there. Additionally, the IP address and possibly other data required by Google for the reCAPTCHA service are transmitted to Google. These data are processed by Google within the European Union and may also be transferred to servers of Google LLC in the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or similar technologies occurs with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 Abs. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out based on the consent before the revocation.
Further information on Google reCAPTCHA and its privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street, New York, New York 10011, USA; "Vimeo") on our website to integrate videos from the "Vimeo" platform.
When you access pages of our website that include such a plug-in, a connection is established to Vimeo's servers, and the plug-in is displayed on the page via notification to your browser. This transmits both your IP address and information about which of our pages you have visited to Vimeo's servers.
If you are logged into Vimeo, Vimeo associates this information with your personal user account. When using the plug-in functions (e.g., starting a video by clicking the respective button), these actions are also linked to your Vimeo account.
Your data may be transferred to the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or similar technologies occurs with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 Abs. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out based on the consent before the revocation.
Further information on the purpose and scope of data collection, further usage, and processing of the data by Vimeo, as well as your rights and options to protect your privacy, can be found in Vimeo's privacy policy: https://vimeo.com/privacy.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring a uniform display of fonts on our website. To load the fonts, a connection to Google's servers is established when a page is accessed. Cookies may be used in this process. Your IP address and information about the browser you are using are processed and transmitted to Google. These data are not linked to your Google account.
Your data may be transferred to the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is thereby committed to complying with European data protection principles.
The use of cookies or similar technologies occurs with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 Abs. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out based on the consent before the revocation.
Further information on data processing and privacy can be found at https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Sending rating reminders by email

Rating reminder by Trusted Shops

If, when or after placing your order, you have given us your express consent to doing so according to Art. 6 (1) 1 lit. a) GDPR, we will disclose your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany (www.trustedshops.com), so that they can email you a rating reminder.

You may revoke your consent at any time by sending a message to the contact option specified below or directly to Trusted Shops.

Age verification

Ezee Products Ltd. is committed to comply with the legal requirements in the UK.   We have teamed up with GB Group to undertake the Age Verification.
You might receive a message from a credit agency, and should be able to identify this by the company name after GB Group, which is on the soft footprint on your credit report. This can be displayed as: GB Group - (name of company who conducted search) e.g. “GB Group – Ezee Products”.

If you don’t believe you've had any dealings with the Ezee Products Ltd.  (it will be worth searching online if you don’t recognize the name at first), you'll need to contact us directly in order to notify us you haven't transacted with us, and to inform us someone may have used your details fraudulently. We have a department set up to deal with this type of query.

Alternatively, you can contact the credit report provider to request the removal of the search

GBG plc offers an electronic identity verification service, URU™ or ID3global, to organizations who wish to verify the identity of individuals as part of a consumer registration process. 
The service is encrypted, so GBG have no visibility of the data their business customers input or the response they receive.
It is important to note that GBG is not a Credit Reference Agency. Their business customers complete an ID check that does access information held by Credit Reference Agencies such as Experian and Equifax. This check will not impact on your credit rating.
The service that GBG provides relates to Identity checking only – they do not create manage or check any flags against debit cards.
If you do have any concerns about your data being used fraudulently please also mention this. There is a website that you can reference for further information about cyber fraud which might be of use to you - https://www.actionfraud.police.uk/reporting-fraud-and-cyber-crime.
You can also register your details with www.cifas.org.uk if you do believe you have been a victim of fraud.

Rights of Data Subjects and Storage Duration

Storage Duration
After complete contract fulfillment, the data is initially stored for the duration of the warranty period. Subsequently, it is retained in accordance with statutory retention periods, particularly those related to tax and commercial law, and deleted after the expiration of these periods unless you have consented to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: the right to access, rectification, deletion, restriction of processing, and data portability.
Additionally, under Article 21(1) GDPR, you have the right to object to processing based on Article 6(1)(f) GDPR, as well as to processing for direct marketing purposes.

Right to Lodge a Complaint with the Supervisory Authority
Under Article 77 GDPR, you have the right to file a complaint with a supervisory authority if you believe that the processing of your personal data is not lawful.

Right to Object
If the processing of your personal data is based on our legitimate interest under Article 6(1)(f) GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation, with effect for the future.
After your objection, the processing of the affected data will be stopped unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

Last Updated: 06.02.2025